So you have a great business idea, and is loving the new freedom in your life. But how to find new customers? If your business sells to other businesses, you are likely needing to make the dreaded ‘cold call’. In our extensive experience of helping a variety of businesses, the toughest hurdle for any business person is transforming themselves into sales people and having the courage to make ‘cold calls’. But, there are simple ways to increase your chance of success, and that is to RESEARCH your prospects before calling them.
