Many small businesses love social media because it’s free, but feel very overwhelmed and intimidated by it all. Some our clients started off initially being very enthusiastic about posting tweets and Facebook pages manually for about 1 month, then they either start to run out of things to post, or feel drained by the demands of keeping their social media profile active and interesting. Well we totally understand how they feel and appreciate how easy it is at this stage to give up altogether. But, don’t give up! This is an opportunity for free worldwide exposure, and all it takes is forward planning and using technology properly! So lets master social media with: Who, Why, What, Where, When?
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So you have a great business idea, and is loving the new freedom in your life. But how to find new customers? If your business sells to other businesses, you are likely needing to make the dreaded ‘cold call’. In our extensive experience of helping a variety of businesses, the toughest hurdle for any business person is transforming themselves into sales people and having the courage to make ‘cold calls’. But, there are simple ways to increase your chance of success, and that is to RESEARCH your prospects before calling them.
Marketing your business effectively is of major importance, so you need to set a marketing plan. Your marketing will not only tell the potential customer what you offer, but shape how your brand is perceived by them. Without effective marketing, you won’t have customers or a business!